Swot is an acronym for strengths, weaknesses, opportunities and threats related to organizations. Strong brand awareness nike is one of the most recognizable brands in the world as its name alone is memorable, easy to pronounce, and very unique. Nike inc strategy, swot and corporate finance report marketline. Nike swot 2020 swot analysis of nike business strategy hub. A swot analysis will push you to look at your ecommerce businesss potential, whether youre just starting a business or working taking it to the next level. Swot analysis is a vital strategic planning tool that can be used by nike managers to do a situational analysis of the firm. The swot analysis data indexed in ebscohost is provided by marketline, a leading provider of online database and analysis services. Since then nike market also expanded to asia in 1982 when india hosted the asian games. Financial strength financial clout also becomes a key strength for any brand. Dividend policy overview nikes dividends have increased each year for the past 14 years.
The swot analysis of nike discusses the strengths, weaknesses, opportunities and threats of the leading footwear brand nike. This is a great threat nike is facing and it also affects its net income by 54% which is a great offset for the revenue growth. Analysis of nike by porter five forces model 1430 words 6 pages. Check this swot analysis nike, this nike new interchange 1 teacher39s book pdf swot analysis breaks down nike strengths, weaknesses, oppurtunities and weaknesses. Nike sales boomed in late 1970s since the issue of jogger shoes. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals. Was founded as an importer of japanese shoes in 1962, the founders. Nike business plan nike marketing strategy report on nike. The information on nike, incs investors website, inclusive of presentations, earnings call transcripts, and all other information presented, may contain forwardlooking statements, estimates or projections based on expectations as of the original date of those materials. It designs and sells shoes for a variety of sports including baseball. This customized swot analysis of nike summarizes its strengths and weaknesses as well as its opportunities and threats. Skyhigh attrition rate walt disney company has spent enormous amounts on training and grooming their employees. A swot analysis of nike for 2018 check out the brands strengths, weaknesses, opportunities and threats. Digital piracy for more than 30 content providers including netflix, piracy has led to 5.
On our nike corporate website, located at investors. It carries out the development and marketing of footwear, apparel, equipment and accessory products. Annual report analysis for adidas 1121 words bartleby. Let us say nike wants to capture a first world market like australia then first nike will do a swot analysis to check the environmental conditions first. This article analyses the company using the swot methodology.
Market leadership for a range of products and services. Managements discussion and analysis of financial condition and results of operations. The following table illustrates apple swot analysis. This threatens the whole of netflixs business model and ability to fund content in the future opam, 2017. It designs and sells shoes for a variety of sports including baseball, golf, cheerleading, volleyball, tennis and football. Riskfree rate is based on us 10year treasury bonds and nike default premium is based on 2. Nike swot analysis elaborates nikes internal strengths, weaknesses, opportunities, and. Nike has offices all over the world and contracts with shops on a global basis as well as factories throughout developing economies like china, india. Beside this, the financial budget of this marketing plan has been discussed which. Swot analyses are a common method for a company or organization to assess its capacity to execute a plan or achieve an attainable goal. Swot and pestle analysis of nike nike swot analysis. Our fy19 results prove that demand for sport performance and athletic lifestyle product is thriving, and our consumer direct offense is capturing more of that opportunity every day. This swot analysis looks at nike, a global retailer that specialises in sportswear, including shoes, clothing and accessories. Introduction an american multinational corporation, nike, inc.
Swot analysis of nike shoes international journal of advanced. Pdf this report is all about to show a marketing plan for nikes products. In contrast, under armour and lululemon have not paid dividends. Brand image a strong brand image is a major strength for an international brand which does not just mean higher popularity but. Ua was founded by kevin plank as a former university 1200 words 5 pages. A swot analysis is very useful to identify the external and internal factors that influence nike. As the competition increases with every fiscal, the allocation for advertising costs also increases exponentially. Its swoosh symbol is easily recognized by everyone. With respect to this the report contains comprehensive marketing plan components including company analysis nikes current and future.
The company sells its merchandise to retail accounts through a network of nikeowned retail stores, independent distributors, licensees and internet portals. Burberrys distinctive check pattern is one of the most widely copied trademarks in the world unfortunately for the brand. In the swot analysis of burberry, it is clear that the brand has many strengths, one of the major being its heritage value since it is present from years. The report covers the companys structure, operation, swot analysis, product and. It share of non us revenue has shot past 50% in 2017. The profile has been compiled to bring to you a clear and an unbiased view of the companys key strengths and weaknesses and the potential opportunities and threats. Nike swot analysis matrix step by step weighted swot. Nike swot analysis a detailed swot analysis of nike. The swot analysis is a useful methodological tool to analyze companies and arrive at a logical. Nike and adidas are both recognized for their comfort, while puma is not really perceived as highly comfortable. In fiscal year 1998, the company incurred a onetime restructuring charge to better align our overall cost structure and planned revenue levels.
In 2018, over 40% of nikes revenue came from the us market. Swot analysis of nike examining the strengths, weaknesses, opportunities, and threats. Swot analysis report introduction a strengths, weaknesses, opportunities, and threats swot analysis is a strategic planning tool to evaluate internal and external influences upon a common vision or specific goal. A swot analysis provides detailed information about a companys strengths, weaknesses, opportunities, and threats. Nike is a sportswear and related equipment supplier. It is listed on the nyse and is headquartered in the united states. With respect to this the report contains comprehensive marketing plan components including company analysis nikes current and future status, situation or market analysis and competitors. Relying upon this information mergent online identified the following american companies as competitors to nike. Nike has focused on product innovation and marketing for growth. Nike is a global brand that is synonymous with quality and excellence. However, with just 7% of the market wikiinvest, the company has sufficient growth opportunities. The report covers the companys structure, operation, swot analysis, product and service offerings and corporate actions, providing a 360. It concentrates and focuses primarily on producing sportswear and athletics products about.
The key theme in this article is that nike is currently at a stage where it has to either diversify into other segments or risk placing all its eggs in one basket. We report our nike brand operations based on our internal geographic. Any brand, universally popular or still new to the market, can use this swot analysis template to analyze the external and internal factors that may affect its brand authority and growth in the. The company sells its merchandise to retail accounts through a network of nike owned retail stores, independent distributors, licensees and internet portals. It offers products in seven categories, including running. Essay on ratio and financial statement analysis of nike. Tech data corporation distributes information technology products, as well as offers logistics management and other valueadded services in north america, south america, and europe. Marketline provides unbiased expert analysis and indepth forecasts for seven industry sectors. The swot analysis is a simple but comprehensive strategy for identifying not only the weaknesses and threats of an action plan but also. Strong brand image and a brand value of usd 170 billion 1 3. Fy19 was a defining year for nike, as we accelerated the highimpact capabilities of innovation, direct and speed that fuel our triple double. Below is a swot analysis listing nikes key strengths, weaknesses, opportunities and threats. You wont just examine how your company is performing today, youll investigate how its going to perform next week, next month, and even next year. The swot analysis evaluates the strengths and opportunities that nike holds and how it strategizes itself to succeed its weaknesses and threats.
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